ANGLING INDUSTRY
STATISTICAL DATA

 
All supplier members of the ATA can gain exclusive access to valuable statistical information and data analysis compiled from information they supply. 

This service enables members to benchmark their own performance against industry standards and pinpoint areas of strength and weakness.  These statistics are compiled and published quarterly to ensure the comparisons and standards are as up to date and as relevant as possible.

The information is only available to members that participate in the scheme and is totally confidential. Published data does not identify individual contributors.

At the moment the following sales are monitored: Rods, Poles, Reels, Monofilament / Hook Length, Fly Lines, Hooks, Luggage/Clothing/Footwear, Other Tackle and Total Tackle.

"The ATA statistics are a valuable tool in monitoring the UK fishing market as they are actual figures and not an estimate.  It enables a company to monitor and check how they are performing with their own products against the actual market situation over a given period." Robin Morley - Daiwa

For details contact David Pomfret on
02476 414999 ext 210 or david@sportsandplay.com

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