The new-look Fox International website has gone live with the promise of a more interactive experience.

The redesigned www.foxint.com site is said to be redesign to have a cleaner, more accessible feel and should further improve the relationship between Fox International and its customers.

Among the features are regular home page updates, video clip archives featuring top anglers, Fox consultants’ blogs and even a section for anglers to register their warranty, not to mention product manuals and spares info.

Media and publicity manager Steve Cole said: “When we were relaunching www.foxint.com it was imperative that the new site offered a service more than just product information.

“We wanted to give users all the facts needed to help them make an informed choice about what product to buy, but it was vital that we also helped them become a better angler after they have parted with their hard-earned cash.”

Users accessing the site from the UK, The Netherlands, Germany, France and Italy all have dedicated homepages with the bulk of the text in their native language.

Steve added: “The old Fox website was too focused on the UK. While other European countries could access the site in their own language the design was very basic, leaving European users with a poor experience. The new-look site is a truly continental platform.”